The best headlines grab attention instantly, stop people from scrolling past, and make readers curious enough to click. Whether you’re writing blog posts, email subject lines, or social media captions, here are 90 top headlines (plus headline examples) that work for any audience and platform.
1. The “How To” Headline
When people are looking for information, they want to be able to take action right away. This is why the “how to” headline is so effective. It identifies the problem that a reader wants to solve and then tells them how to do it.
2. The Question Headline
Questions generate curiosity in readers, arousing their desire to find out the answer and prompting them to click to read your content. The best question headlines are ones that identify a potential reader frustration, worry, or unfulfilled desire and then promise to alleviate those problems.
3. The Benefit Headline
When you describe the benefits that a reader will experience from your content, you create a sense of urgency and encourage them to take immediate action. This type of headline works well for content that highlights a time-sensitive offer or newsworthy event and can boost both search engine rankings and reader engagement. It also works well for longer content, such as blog posts and e-books. Putting the benefit at the front of the headline, as in this example, gives it “keyphrase prominence,” helping it rank higher in search results.
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