When you hear the term news update, your mind may turn to black-and-white journalism in a newspaper or the nightly recap on television. But a news update isn’t just about mass-appeal topics, it can also be about the happenings of a company. Sharing company news can be a great way to boost morale or spread the word about important projects and initiatives.
When writing a news update, it’s generally best to avoid adding personal opinions or biases. Instead, let the facts speak for themselves. If you’re reporting on the fact that a business replaced their CEO, interview the new CEO and ask them for a quote. This will allow the reader to get a direct understanding of what has happened without any skewed opinions from you.
Use the “show, don’t tell” writing technique in a news update to make it more engaging and interesting. For example, rather than simply telling the reader that Johnny ran up a hill, show them how hard it was by describing his or her legs were burning and cheeks were red from trying to catch their breath.
Regardless of what type of news you’re reporting on, always remember who your audience is. If your article is about a city council vote, for example, your demographic will be residents of that city. Similarly, if you’re writing a news update about zoning laws, your audience will be commercial real estate professionals and realtors. It’s also important to note that if you are using an AP style format, it’s essential to always check for spelling and grammar errors and not to include excessive quoting from sources.
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